Glossary
Key terms and definitions for AI brand monitoring
AEO (Answer Engine Optimization)
Answer Engine Optimization is the practice of optimizing content to appear in direct answers provided by AI-powered search engines and virtual assistants. Unlike traditional SEO, which focuses on ranking in search results, AEO aims to make your content the source that AI systems reference when providing direct answers to user queries.
Key strategies include structuring content to answer common questions clearly, using schema markup, and ensuring factual accuracy. As more users get answers directly from AI without clicking through to websites, AEO becomes essential for maintaining brand visibility.
GEO (Generative Engine Optimization)
Generative Engine Optimization is the practice of optimizing your brand's presence and representation within generative AI systems like ChatGPT, Claude, and Gemini. GEO focuses on how large language models perceive, describe, and recommend your brand in their generated responses.
This involves ensuring accurate information about your brand is available in training data, monitoring how AI models characterize your brand, and implementing strategies to improve sentiment and visibility in AI-generated content. GEO is becoming critical as users increasingly rely on AI assistants for product recommendations and brand research.
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