Privacy Policy

1. Introduction

AI Rank, operated by LOON SHOOT PTY LTD (ABN 85 638 743 932) ("we", "us", or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our brand monitoring service. We are based in Victoria, Australia, and comply with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, company name, and password
• Billing Information: Payment details, billing address (processed by third-party payment processors)
• Brand Information: Your brand name, competitor names, and related search queries
• Communications: Messages, feedback, and support requests you send to us

2.2 Information We Collect Automatically

• Usage Data: Pages visited, features used, time spent on the Service
• Device Information: Browser type, operating system, IP address
• Analytics Data: Service performance metrics and user interactions

2.3 Information from Third Parties

• LLM Provider Data: Responses from AI language models (ChatGPT, Claude, Gemini, etc.) regarding brand mentions and sentiment
• Authentication Providers: If you use social login, we may receive basic profile information

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our brand monitoring services
• Query LLM providers to gather data about your brand mentions and sentiment
• Analyze and present insights about your brand's representation in AI models
• Track competitor mentions and provide market positioning insights
• Process payments and manage your subscription
• Send service updates, security alerts, and support messages
• Respond to your requests, questions, and feedback
• Detect, prevent, and address technical issues and security threats
• Comply with legal obligations and enforce our Terms of Service
• Improve our algorithms and develop new features

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who help us operate our Service:

• LLM Providers: We send queries to AI providers (OpenAI, Anthropic, Google, etc.) to gather brand mention data
• Payment Processors: To process subscription payments securely
• Cloud Hosting: To store and process data
• Analytics Services: To understand how users interact with our Service

4.2 Legal Requirements

We may disclose your information if required by law, legal process, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide services. We will retain and use your information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. Brand monitoring data and analytics are typically retained for the duration of your subscription and may be aggregated anonymously for service improvement.

6. Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Secure cloud infrastructure with reputable providers

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Under Australian privacy law, you have the following rights:

7.1 Access and Correction

You can access and update your account information at any time through your account settings. You may request access to or correction of your personal information by contacting us.

7.2 Data Deletion

You may request deletion of your account and associated data. We will delete your information unless we are required to retain it for legal or legitimate business purposes.

7.3 Marketing Communications

You can opt out of marketing emails by following the unsubscribe link in any marketing message. You will still receive essential service-related communications.

7.4 Complaints

If you have concerns about how we handle your personal information, please contact us first. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

8. International Data Transfers

Your information may be transferred to and processed in countries other than Australia, including countries where our service providers operate. We ensure appropriate safeguards are in place for international data transfers in accordance with Australian privacy law.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Keep you logged in to your account
• Remember your preferences and settings
• Analyze usage patterns and improve our Service
• Provide security features

You can control cookies through your browser settings, but disabling cookies may affect Service functionality.

10. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

11. Children's Privacy

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at: