Marketer Track
AI Optimisation for Marketers
Learn how to craft content that AI assistants understand, trust, and recommend. From understanding how LLMs work to measuring your brand's AI visibility.
1
Fundamentals
Understand how LLMs work and why AI optimisation matters
2
AI Models
Compare capabilities, cutoffs, and features across major AI assistants
3
AI Optimisation
Master the strategies to improve your brand's AI visibility
4
Strategies
Tactical playbooks to get your brand recommended by AI