Microsoft Copilot
Microsoft Copilot is powered by GPT-4 but integrated with Bing search and the Microsoft 365 ecosystem. It's particularly important for B2B brands due to its enterprise presence.
In this guide
- How Copilot differs from ChatGPT
- The importance of Bing SEO
- Enterprise and Microsoft 365 integration
- B2B optimisation strategies
Base Model
Context Window
Web Search
Integration
Why Copilot Matters for B2B
Microsoft Copilot has unique advantages in the enterprise space:
- Built into Microsoft 365: Millions of enterprise users access Copilot through Word, Excel, Teams, and Outlook
- Windows integration: Pre-installed on Windows 11, accessible via keyboard shortcut
- Enterprise trust: IT-approved in many organizations where ChatGPT may be restricted
Key Takeaway
Don't ignore Bing.
While Bing has smaller market share than Google, Copilot uses Bing for search. If you're targeting enterprise and B2B audiences, Bing SEO directly impacts your Copilot visibility.
Copilot Products
Copilot (Free/Pro)
Consumer version at copilot.microsoft.com and in Edge browser. Uses Bing search extensively.
Microsoft 365 Copilot
Enterprise version integrated into Office apps. Combines web search with organizational data.
GitHub Copilot
Code-focused assistant for developers. Relevant if you're a developer tools company.
Optimisation Strategies for Copilot
1. Optimise for Bing
Submit your site to Bing Webmaster Tools. Bing has different ranking factors than Google, so don't assume Google rankings transfer directly.
2. Claim Your Bing Places Profile
Similar to Google Business Profile, Bing Places feeds local business information into Copilot responses.
3. Target Enterprise Queries
Copilot users often ask professional/business questions. Create content addressing B2B use cases, comparisons, and enterprise features.
4. LinkedIn Presence
Microsoft owns LinkedIn. A strong LinkedIn company page and content strategy can influence how Copilot perceives your brand in professional contexts.
Bing vs Google: Key Differences
| Factor | Bing | |
|---|---|---|
| Social signals | Minimal impact | Higher weight |
| Domain age | Less important | More important |
| Exact match domains | Devalued | Still valued |
| Flash content | Can't crawl | Can crawl |